I came up with the concept of these limited edition cover designs, because of my love of collecting comic books. I helped with the art direction of the different artists that created the different styles of covers. I researched and recruited all the artists for this project. I also art directed social media videos of the artist bios and time lapse of them actually drawing the covers. 7 artists in total, and five covers approved to print.
Artist Spotlight Video: Social Media Campaign
Helped with the art direction of these edited videos. These videos were created to tease the artwork before the catalogs were given out. They were nice companion pieces that people could go online and watch videos of all the artists involved in the limited edition cover designs. Each artist talked about their chosen style, and showcased the
BIC products that were used.
BIC products that were used.
Vegas Tradeshow Art Jam
I came up with the idea to do an Art Jam at the tradeshow. A live drawing session with 2 of the cover artists. They created a Vegas inspired artwork within the 3 days at the tradeshow.